Social Media Content for Small Businesses

Stay visible without turning your team into a media company.

AesthetiCo plans, films, edits, writes, schedules, and posts social media content for small businesses that need a more consistent presence but do not have the time or staff to manage the entire process internally.

Content creation, posting, and management are scoped around the platforms, frequency, production needs, and level of support.

Professional studio for small business social media content
Monthly Content Support

Plan it. Film it. Finish it. Post it.

Choose content production only, add scheduling and posting, or hand off the ongoing monthly process.

Content Planning

Monthly topics, formats, filming priorities, and a usable publishing calendar.

Video + Photography

Batch professional content so your business is not filming something from scratch every week.

Captions + Posting

Finished captions, platform formatting, scheduling, and publishing based on the agreed calendar.

Monthly Review

Review what was published, what performed, and what should change in the next content cycle.

Ways to Work Together

Keep control or hand off the whole process.

Some businesses only need better content. Others need help getting it published consistently. The service level should match how much your team wants to continue managing internally.

Content Production

Creation Only

We create it. Your team posts it.

Best for businesses that already have someone managing social media but need stronger, more consistent visual content.

  • Monthly or quarterly content planning
  • Professional filming session
  • Short-form video editing
  • Optional photography
  • Vertical and horizontal formats
  • Organized final delivery
  • Your team handles captions and publishing
Discuss Content Creation →
Ongoing Support

Social Management

A more complete monthly handoff.

Best for businesses that need an ongoing content partner to manage planning, production, publishing, and regular review.

  • Monthly strategy and content priorities
  • Recurring production sessions
  • Video, photography, and graphic support
  • Caption writing and scheduling
  • Publishing across agreed platforms
  • Monthly performance summary
  • Quarterly content direction review
Discuss Ongoing Management →
What We Can Handle

More than handing over a folder of videos.

The exact responsibilities depend on the service level, platforms, publishing frequency, and what your business already handles internally.

Planning

Content Direction

Topics, offers, questions, formats, filming priorities, seasonal needs, and the purpose of each content cycle.

Production

Video + Photography

Interviews, demonstrations, behind-the-scenes footage, educational content, team videos, photography, and B-roll.

Post-Production

Editing + Formatting

Editing, captions, color, audio, graphics, thumbnails, vertical formats, horizontal versions, and platform exports.

Writing

Captions + Calls to Action

Clear captions based on the actual video, offer, audience, intended platform, and next step.

Publishing

Scheduling + Posting

Approved content is scheduled and published to the agreed business accounts based on the content calendar.

Review

Performance Check-In

A practical review of what was published, what received attention, and what should change in the next cycle.

How the Monthly Process Works

One repeatable process instead of weekly scrambling.

The goal is to make content production predictable enough that your business can stay visible without constantly deciding what to film and post next.

01
Plan

Set the priorities

We identify upcoming offers, business needs, questions, events, seasonal topics, and the content required.

02
Produce

Batch the content

We film and photograph multiple pieces during a focused studio or on-location production session.

03
Publish

Finish and schedule

Content is edited, reviewed, captioned, approved, scheduled, and published according to the selected service level.

04
Review

Adjust the next cycle

We review what went live, what received attention, and what the next production should cover.

Clear Scope

Social management does not mean everything.

No performance guarantees

We do not promise a specific number of views, followers, leads, sales, or engagement.

Community management is separate

Responding to comments, direct messages, complaints, and customer-service questions requires a separate scope.

Paid advertising is separate

Organic publishing does not automatically include ad buying, targeting, media budgets, or paid-campaign management.

Approval still matters

The business remains responsible for approving claims, pricing, offers, policies, and final content before publishing.

Common Questions

Social media support FAQ.

Which platforms can you manage?
The platform mix is agreed before the engagement begins. Common options include Instagram, Facebook, LinkedIn, TikTok, and YouTube Shorts. The same content is not automatically posted identically everywhere.
How often do we need to film?
That depends on the publishing frequency and type of business. Some businesses can batch content monthly. Others may need quarterly production supported by existing footage, photography, graphics, or internal updates.
Do we have to approve every post?
An approval process is established before publishing begins. Early in the engagement, individual approval may make sense. A more streamlined calendar approval process may be used after expectations and voice are established.
Do you respond to comments and messages?
Community management can be added as a separate scope. It requires clear response guidelines, escalation rules, access, availability expectations, and business-specific customer-service information.
Does this include paid advertising?
Not automatically. Paid-ad creative can be produced, but media buying, targeting, campaign management, and ad spend require a separate scope.
How is monthly pricing determined?
Pricing depends on the number of platforms, posting frequency, production sessions, video and photo volume, caption writing, revisions, publishing, reporting, community management, and paid-ad support.
Build a Consistent Social Presence

Your business has enough to manage. Content should not become another full-time job.

Tell us what your business does, which platforms matter, what your team already handles, and how much of the monthly process you want to hand off.

Book a complimentary strategy call.

Bring the business goals, current accounts, rough posting frequency, content needs, and the level of ongoing support you are considering.

Final scope is based on platforms, production frequency, publishing volume, and the responsibilities your business wants AesthetiCo to manage.